From wool coats to technical jackets, skiing has always been a story of passion and elegance. A sport of gliding and thrills, embodying style and the mountain lifestyle. Over the decades, ski equipment has evolved, blending tradition and innovation, without ever losing that subtle balance between comfort, aesthetics and pleasure.
At the beginning of the 20th century, pioneers braved the harsh winter weather wearing outfits that were a far cry from today's technical gear. Their clothing was mainly made of thick wool, layered to try to retain heat.
It was believed at the time that the thicker the clothing, the more effective it was at protecting against the cold. These outfits were heavy and impractical, quickly absorbed moisture and restricted movement, but at the time they were the only real barrier against the freezing temperatures in the mountains.
In the 1930s, trousers made their debut on the slopes. Gone were the long, impractical skirts and unsuitable city clothes: in came warm, comfortable trousers, adopted by female skiers for greater freedom of movement.
This era also saw the emergence of the jacquard jumper, which caused a sensation. Hand-knitted and decorated with colourful Nordic patterns, it quickly became a symbol of mountain chic.
Since the 1930s, the discovery of new materials has revolutionised winter sports textiles. At the Oslo Olympic Games, Italian skier Zeno Colò wore a jacket made of nylon, a plastic-based material that is both comfortable and waterproof. Thanks to his Olympic victory in downhill skiing, the nylon jacket became a must-have item in every skier's wardrobe.
Over the years, other materials such as Lycra have appeared, but it was in 1970 that the arrival of GORE-TEX marked a real turning point. This membrane, which is both completely waterproof and breathable, retains heat and wicks away moisture from perspiration, providing a whole new level of comfort for skiers.
Then came the 1980s: an explosion of colour and style. Fluorescent anoraks, mirrored sunglasses and baggy trousers took over the slopes. People no longer came just to ski, but to show off and enjoy the slopes in style. Skiing became fun, free, a unique state of mind. It was a playground where everyone could express their personality with bright colours and bold cuts.
Today, ski fashion is completely different. Recycled materials are replacing virgin fibres, designs are changing, and cuts are being rethought to combine style and sustainability with more ethical materials. Smart jackets now incorporate thermal insulation, connected sensors and eco-friendly fabrics.